Insights and Strategies for Effective Engagement by Decoding Consumer Behaviour
Introduction: In an interesting session on decoding consumer behaviour called “Let’s Talk Consumer Behaviour,” Srilakshmi, a seasoned behavioral science practitioner, shares her extensive knowledge and experience in studying human decision-making. With over 12 years of expertise, Srilakshmi gives us helpful insights into how consumers behave. This article explores the main points discussed in the talk. It includes things influencing customer choices. It also focuses on practical strategies for businesses to engage with customers better.
Understanding the Brain and Decision-Making:
Srilakshmi explains that our brains make decisions mostly without us realizing them. It is more complex than the left-brain-right-brain theory suggests. By understanding how the brain works, businesses can learn why people choose. This understanding helps companies come up with better ways to meet customer preferences.
Biases and Cultural Influences:
She talks about biases in decision-making. How things we experience as children and our culture shape these biases. Marketers and business owners need to recognize and understand these biases. Srilakshmi also points out that people naturally tend to protect themselves regarding money. Businesses can use this understanding to communicate better with customers.
Context and Emotional Drivers:
Many things, outside and inside us, affect our decisions. Srilakshmi discusses how our identity and what motivates us from the outside influence our beliefs and thoughts. Emotions play a big role in why we choose things. While logic is important, our feelings often have the final say. Awareness of our emotions helps businesses make marketing strategies that match who their customers are.
Overcoming Errors in Judgment:
She discusses common mistakes when judging things. It gives us ways to avoid them. Things like thinking we are better than we are, being too protective of ourselves, and not being good at controlling our actions can all affect our choices. Strategies like personalizing our messages, using language that speaks to who people are, and giving them points of reference can help us make better decisions and give customers a better experience.
Power of Familiarity and Effective Engagement:
She tells us that when we are familiar with something, we are more likely to choose it. Using engaging pictures and well-designed messages can help businesses connect with customers. Personalizing, appealing to emotions, and communicating at the right time are all important in making marketing strategies.
Ethical Considerations and Habit Formation:
She tells us that when we are familiar with something, we are more likely to choose it. Using engaging pictures and well-designed messages can help businesses connect with customers. Personalizing, appealing to emotions, and communicating at the right time are all important in making marketing strategies.
Principles for Intervention:
The session ends by discussing three principles for helping people make better choices:
- Design principles: Design principles mean putting things in the right places. It means using what others are doing to influence people and appealing to what customers like.
- Understanding ourselves and others: Understanding ourselves and others means knowing how instincts and emotions affect our choices and using logic to control them.
- Empathy: Empathy is crucial in understanding how customers feel and responding correctly.
Conclusion
Srilakshmi’s session gives us practical advice and ways of decoding consumer behaviour to understand how people behave and make choices as customers.
