Customer Persona Berger Paints

Casestudy- Berger Paints ads using Customer Personas

Customer Persona identification is essential part of sales. Recently, I saw a video advertisement from Berger Paints that connected distinct types of customers to the solutions offered by them. Here is a quick break-up of the advertisement and how Customer Profiling helped create it.  I am hoping that this article would trigger the reader’s creativity …

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