The value of data in decision-making is known to every business owner and manager. Business growth through data insights is consistent. Decisions fuelled by data insights have higher rates of success. And yet, SME business owners rarely extract the complete value from business data. The most common reason for this underutilization of data is the […]
The need of effective networking can be easily be accessed from the fact that whether you’re a world champion networker, a total networking newbie, each person tends to roll their eyes when it comes to starting a conversation in a networking meet. One of the most common concerns people have about networking is: How do I
5 Conversation starters for effective Networking Read More »
Customer Persona identification is essential part of sales. Recently, I saw a video advertisement from Berger Paints that connected distinct types of customers to the solutions offered by them. Here is a quick break-up of the advertisement and how Customer Profiling helped create it. I am hoping that this article would trigger the reader’s creativity
Casestudy- Berger Paints ads using Customer Personas Read More »
The Importance Of networking in Business Anyone in Business would certainly know the phrase- “Know where you want to go and make sure the right people know about it.” It’s true, for our success certainly starts with us, but it grows to higher levels as a result of our association and relationships with people. And
The CEO of a startup firm once asked me, building trust in business is vital, how do I build trust in the market? A new business takes time to build trust in the market. And if the business is in industries like finance, real estate, investments, it is an even more daunting task. Then how
Today we will walk you through 5 core areas impacting business. 99% of the SME business owners today wear multiple hats in their business. They are the sales head, the marketing head, the customer escalation and customer relationship head. All this because they are the final go-to-authority for all decisions related to the business. The
5 Core areas impacting your Business Revenues & Profits Read More »
Automate Your Way to Success : Save Your Time and Money If business owners value one thing more than the rest, it’s time. Time is of utmost importance, with the aim to use it diligently so as to make the best of it. In marketing, where everything is at the pace of lightning, how do
Time Management Techniques are implemented to achieve maximum productivity. Productivity is often an elusive concept to most. You may think that being productive means stuffing as many tasks as you can in a day. Whereas productivity is all about prioritizing and maintaining an average speed to get things done efficiently. The key to being more
5 essential ways to supercharge your time management and stay productive all day Read More »
An interactive session on Funding MSMEs with Mr. Ramesh Dharmaji was organised by HEN India. #Money is the life line for any business at any time. We are in a world where government is working hard to make the entrepreneurial ecosystem strong in India by introducing schemes and funds, on the other hand we often
The session on Growth Funding for Women Entrepreneurs is about the need for women centric funds and access to risk capital. Aditi Balbir, founder of V Resorts is moderating the session with Prachi, Director of AWE Fund, an early growth stage fund investing in women owned and led businesses. The interview is on HEN –
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Naveen Lakkur is the Founder and Chief Innovation Coach of Institute of Inspiring Innovation.
