Find out what the customers really need, then deliver it!
Neeta Adappa, Founder – Prakriti Herbals, is an expert in her field. Prakriti Herbals is a brand known for manufacturing, retail, and wholesale Skin & Hair Care natural products.
Neeta incepted Prakriti Herbals in 1995 from a tiny garage but today it is a much loved retail brand widely appreciated in India and abroad by loyal fans . It also has a hospitality vertical which has grown from a clientele of 5 hotels to more than 100 hotels including 5 star hotels like The Park, Hospitals like Manipal Hospital and leading corporates in India. She is also an avid blogger who shares natural DIY skincare and hair care tips on a blog” unveil natures beauty secrets.”
Happily married with two grown-up children, she believes that worklife balance is of most importance. She truly believes in the adage
Find what the customer wants , and then invent it
and is constantly innovating new ingenious products. She firmly believes that their greatest strength has been the ability to be always open to new challenges and the ability to adapt to changing market trends, aimed at fulfilling the needs of their customers as best as they could .
She has been featured on BBC world news in June 2015 as part of an India business report on women entrepreneurs. Her passion for all things natural and own allergic experience with synthetic cosmetics prompted her to use her expertise in herbs cosmetics and develop a range of natural cruelty and chemical free skin care and hair care products which address modern day concerns like hair fall dandruff acne and pigmentation.