Hey there, fellow entrepreneurs and small business owners! Did you know that the content curation software market was worth $551 million in 2022 and is expected to hit $1.8 billion by 2032
As a small business owner or entrepreneur, you know content is king. Many of us don’t have the resources to churn out fresh content constantly, which is where leveraging curated content comes in handy.
Did you know that curated content can be a powerful tool for engagement?
In fact, some studies show that a good mix of curated and original content can increase audience engagement by up to 30%.
But what exactly is curated content? It’s simply sharing relevant and valuable content that you’ve found from other sources, adding your own spin or insights.
It positions you as a thought leader and provides value to your audience without requiring you to create everything from scratch.
Align with Your Goals and Know Your Audience: The Perfect Match
Think about what you want to achieve.
- Are you aiming to educate your audience,
- Drive traffic to your website,
- Or simply spark conversations?
Knowing your goal will influence your posting frequency.
Also, consider your audience.
- What kind of content do they enjoy?
- How often are they online?
Understanding your audience is key to finding the right balance.
Determine what are you trying to achieve, and who are you trying to connect with?
If you’re aiming to educate, more frequent posts might be the way to go.
But, if you’re going for entertainment, a less-is-more approach can prevent overwhelming your audience.
Source Wisely and Ensure Quality: The Credibility Factor
- Where are you getting your curated content?
- Are you relying on reputable sources?
If you’re sharing low-quality or irrelevant information, you’ll lose credibility. Focus on finding high-quality content that resonates with your audience.
If sourcing good content takes time, don’t rush it. It’s better to post less frequently with high-quality content than bombard your audience with fluff.
A wide range of high-quality sources means you can post more often without sacrificing value.
However, if you’re working with a smaller pool, it’s better to curate less frequently to avoid repetition
Format and Platform: Tailor Your Approach
How are you sharing your curated content?
- Are you adding your own commentary?
- Are you using a specific platform like LinkedIn, Instagram, or Facebook?
The format and platform will influence how often you should post.
For example, a quick LinkedIn post might be shared more frequently than a longer blog post with curated content.
If you’re providing detailed commentary, give yourself time and post less frequently.
If it’s more of a quick share, you can ramp up the frequency to keep your audience in the loop
Utilise Analytics and Feedback: The Data Tells the Story
Keep an eye on your analytics.
- What’s resonating with your audience?
- Are they engaging with your curated content?
Don’t be afraid to ask for feedback. Use the data to refine your strategy and adjust your posting frequency.
Pay attention to what’s working and what’s not.
Are people engaging with your curated content? Positive results? Keep it up or even increase the frequency.
Not so great? Time to rethink your approach.
Balance Schedule and Capacity: Keeping it Real
Don’t overcommit and burn out.
- Be realistic about your time and resources.
- It’s better to post consistently, even if it’s less frequently, than to post sporadically and lose momentum.
- Find a schedule that works for you and stick to it.
- Don’t be afraid to ask for feedback.
Use the data to refine your strategy and adjust your posting frequency.
Be realistic about your time and resources.
A dedicated team can handle more frequent curation, but if you’re a one-person show, it’s okay to post less often to avoid burnout
Experiment and Optimize: The Continuous Journey
- Try different formats, topics, and posting frequencies.
- See what works best for your audience and your business.
Don’t be afraid to try new things and adjust as you go.
The best strategy involves continuous learning and tweaking to find what resonates best with your audience
Related Post
Curate Smart, Not Just Often: Find Your Rhythm
There’s no magic number for how often you should post curated content.
It all depends on your goals, your audience, your sources, and your capacity.
Focus on quality over quantity, and don’t be afraid to experiment.
Remember to customize the content by adding your own thoughts and opinions. This shows your audience your effort in taking the time to understand and share valuable insight which in turn establishes you as a leader in your field.
Never forget to provide credit to the original source to avoid any appearance of plagiarism.
Remember curated content is there to support, not replace, your unique voice. So, focus on quality, stay relevant, and keep providing value.
Your audience will thank you for it!
