This July at HEN, we didn’t wait for motivation to strike; we made our own.
1) HEN Events and Sessions
1.1) Perception is Power: Mastering Your Brand’s Narrative
Led by Gunjan Pai, Founder, Copylove | Copywriter & Brand Strategist | Mentor, Educator & Facilitator
Key takeaways:
- Beyond the Surface: Brand perception is an intangible, lasting impression shaped by consistent communication, not just marketing campaigns.
- Conscious Crafting: Move from accidental to deliberate perception by defining your core truth, knowing your audience, and anchoring your brand in a central idea.
- The “And–But–Therefore” Formula: A storytelling tool to simplify and structure your brand narrative for maximum impact.
- Real-World Resilience: Maggi’s comeback story proved that strong brand perception builds trust that can survive crises.
- Consistency is King: Align messaging across all channels and regularly audit how your audience perceives your brand.
1.2) Pricing That Works: Cost, Capacity and Competition
Led by Vijay Ladha, Pro Bono Business Mentor | Chartered Accountant | First-generation Entrepreneur of Four Decades
Key takeaways:
- Value Your Time: Stop underpricing: factor in both financial and non-financial costs, including the worth of your hours.
- Capacity Counts: Capacity isn’t just about available hours — it’s about understanding your production, service limits, and growth potential.
- The 3 C’s Framework: Price strategically by balancing Cost, Competition, and Capability.
- Menu Card Strategy: Create tiered offerings to serve different customer segments without diluting value.
- The Hidden Cost of Doing It All: Overextending can drain resources, margins, and energy — plan to avoid burnout.
1.3) Gut Feel to Growth Plan : Let’s Talk Real Numbers
Led by CA Nisha Dhanuka, Founder QINFIN Consulting Pvt. Ltd. | Mentor | Speaker | Business/Financial Consultant
Key takeaways:
- 3-Year Roadmap: How to create detailed month-by-month and year-by-year financial projections.
- Cost Clarity: Build comprehensive cost sheets that include all expenses — especially your own salary.
- Cash Flow is King: Understand the vital link between your P&L and cash flow to keep operations sustainable.
- Scenario Planning: Prepare for best, worst, and realistic cases so you’re ready for any market turn.
- Action Support: Access to ready-to-use templates and an offer of free one-on-one consulting for those ready to implement.
1.4) LinkedIn Glow up: From Invisible to Irresistible
Key takeaways:
- Profile Optimisation: Position your LinkedIn profile to get discovered by the right audience.
- Authentic Brand Voice: Stand out without shouting — build visibility that feels natural and true to you.
- Connection to Conversion: Turn profile views into conversations, DMs, leads, and paying clients.
- Strategic Storytelling: Use your expertise and personal brand story to create authority and attract opportunities.
- Sustainable Presence: Build systems so your LinkedIn visibility works even when you’re not online.
1.5) Simplify, Scale, and Sell: Unlocking Zoho CRM for Business Growth
Led by Swati Khatry, Founder Finanzen | Zoho Trainer and Implementation partner
Key takeaways:
- Tailored CRM Setup: Build a CRM aligned with your unique sales process.
- Lead-to-Conversion Automation: Automate journeys from first contact (web, chat, social) to closed deals.
- Cross-Functional Workflows: Link sales, HR, finance, legal, and support in one seamless system.
- Smart Insights: Use visual dashboards and AI predictions for better decision-making.
- Scalable Solutions: Adapt Zoho tools to grow with your business — from solopreneurship to full teams.
2) HEN Tuesdays & Night Addas
2.1) HEN Tuesday - When Strategy Meets Sisterhood
Here’s what we covered:
- Reflections & Resets: Revisiting Q1 wins and wobbles, and setting sharp, actionable Q2 goals.
- Smart Sales Strategies: Deep-diving into organic sales, lead nurturing, and CRM hacks.
- Ad Decisions Made Easy: Google vs Meta ads—choosing smart over spend.
- Growth Habits: Co-working, consistent networking, and personalized follow-ups as business multipliers.
- Real Conversations, Real Tools: From sales targets to SIP lead conversion, corporate gifting collaborations, and content production systems—members walked away with clarity, not chaos.
2.2) HEN Tuesday - Prepare Your Stores for Festive Sales on AMAZON
A power-packed session with Amazon Saheli’s Kashish Diwan, designed specifically for Amazon sellers in our community, on getting festive-season ready and solving real-world selling challenges.
From boosting Prime Day visibility to fixing listing issues, this hands-on HEN Tuesday Meet gave members personalised guidance to maximise sales and streamline operations ahead of the busiest shopping period of the year.
Key takeaways:
- Festive Sales Strategies: Leverage Amazon’s promotional tools — including smart coupons and BOGO offers — for higher festive conversions.
- Prime Day Advantage: Understand participation requirements, secure exclusive tags, and plan campaigns for maximum visibility.
- Troubleshooting Support: Resolve listing errors and ad account issues with expert guidance.
- Brand Store Boost: Get direct help in setting up or optimising your Amazon brand store.
- Fee & Policy Clarity: Navigate referral fee adjustments, community processes, and conflict resolution confidently.
2.3) HEN Tuesday - Exchanging Notes on AI tools and How AI Works
This HENTuesday was a hands-on exchange on how women entrepreneurs are leveraging AI to work smarter—not harder—while gearing up for big offline events.
What we explored:
- Business Automation Tools: Members shared real-life AI tools like Make.com, AutomateBusiness.com, and ChatGPT Pro for streamlining orders, managing inventory, and freeing time to sell, scale, and shine.
- AI for Visuals & Content: Midjourney, Adobe Firefly, and Freepik took center stage, with tips on better prompting for presentations, product visuals, and video content.
- Real Challenges, Real Fixes: From customer fitting note management to automating D2C orders—members brainstormed actionable solutions.
- Event Planning Mode: Discussions shifted to venues, logistics, and tech setups for upcoming HEN magic in Bangalore and Mumbai.
A true mix of tech insights and tribe energy—reminding us that innovation feels even better when shared.
2.4) HEN Tuesday - Day to Day Business Discussions
We wrapped up HEN Tuesday this July with a dynamic session that blended business logistics, personal growth, and collective problem-solving—showing the true power of community.
Key takeaways from the room:
- Elevator Pitch Perfecting: Krupa Joshi refined her “content creation” pitch with sharp insights from members.
- Building a Safe Space: Deepali Nayak’s idea for a grief support community gained concrete action points to foster empathy and trust.
- Funding & Grants: Teena Abraham’s query drew strong interest, leading to Sneha Amarnath stepping up to host a HEN Night Adda on grant opportunities.
- Marketing Mastery: Nishtha Jain’s Meta ads question evolved into a deep audience-targeting discussion—Vidhi Bhavsar will host a HEN Saturday to share her expertise.
- Team Building: Practical strategies were shared for recruiting and managing Gen Z talent.
2.5) HEN Night Adda - Team hiring + Interviews
This month, Sunakshi Charan Pahari turned to the HEN community with a powerful question: How do you find and hire that game-changing first hire?
Her focus: someone who can seamlessly juggle Business Development, Customer Experience, and Relationship Management. Before launching the hiring process, Sunakshi invited members to brainstorm, share hard-won lessons, and swap team-building playbooks.
Discussion Points for the Adda:
- Must-have skills, knowledge, and attributes for multi-hat roles.
- Structuring generalist positions in early-stage startups.
- Best channels and strategies for marketing a JD to find the right fit.
- Lessons learned—successes and red flags—from building early teams.
- Typical remuneration benchmarks for such profiles.
- Proven interview questions and assessment techniques.
- Behavioral traits that signal a strong 0→1 hire.
3) HEN India Offline and Online Networking Meets
Virtual and in-person Meets provide a platform to build meaningful connections, learn from each other’s experiences, and explore exciting collaborations, and these meetings was no different!
3.1) HEN Mumbai Networking Meet
Highlights:
- Leads & Love: Special thanks to Gunjan Pai and Krupa Joshi for leading the meet, and to Swetha Ashok for capturing heartfelt member testimonials for HEN.
- Voices of HEN: Grateful to Deepa Iyer, Vidhi Bhavsar, Shraddha Naik, Jinisha Bhatt, Gunjan, Krupa, and Shikha Bhansali for sharing their HEN stories.
- Snack Squad: Big thanks to Shikha Bhansali for spoiling us with pesto Korean buns, hummus + lavash, and apple pie muffins — absolute yum!
- Warm Participation: Appreciation to all members who joined on time and brought their energy and ideas.
3.2) HEN Bangalore Networking Meet
HEN Bangalore Whitefield Meet – Saturday Morning Connections
Some Saturdays aren’t about deadlines — they’re about deep dives into real conversations. Our cosy Whitefield group met to know each other beyond business, creating space for candid discussions and shared stories.
Highlights:
- Led with warmth by Harsha Jain, with Athira Ajith keeping us on track.
- Nisha Ramesh captured these precious moments on camera.
- Special shoutout to Dr Vishakha Moghe — after attending the HEN Mumbai Meet last week, she joined us here in Bangalore. We hope we matched up to your Mumbai experience!
- Thanks to all participants for showing up on time and with open hearts: Sunanda Basu, Niyati Agrawal, Aayushi Kanodia, Bhawani, Kavitha Balaji, Shailja Agarwal, Sunakshi Charan Pahari, and Janani.
Another small yet vibrant Koramangala gathering brought together members for relaxed conversations, relevant connections, and a celebration of our recent wins.
Highlights:
- Led by Ruche M Mittal, the meet blended networking with genuine laughter.
- Aarthi Santhanam treated us to melt-in-the-mouth nariyal barfis, while Teena Abraham offered two unique honey flavours to taste.
- The dynamic mother-daughter duo Shanti & Nandini Sharma introduced their engaging card game for families, friends, and groups like ours — and yes, we played a round and loved it!
- Big thanks to Srilakshmi, Namita, Aishwarya, and Richa Sinha for being punctual and present.
3.3) HEN Hyderabad Office Hours
Highlights from the Room:
- The role of Private Limited registration in securing funding.
- Hiring experiences — and the best sources to recruit from.
- Strategies to retain employees in today’s competitive market.
- Practical tips for driving sales through your website.
…and much more!
3.3) HEN Virtual Networking Meet
Our co-founder – Priyanka Changia hosted a virtual meet, focusing on building lasting relationships, unlocking new avenues for collaboration, and showcasing innovative work.
In this session, members:
- Introduced their businesses and shared their journeys
- Got to know HENizens from diverse industries and cities
- Discovered opportunities rooted in collaboration, not competition
- Left with new allies, fresh insights, and the spark for their next partnership
4) HEN Live: 7 Entrepreneur Stories this June
Where HEN Power Circle members come to share their entrepreneurial journey and learnings about their business.
4.1)Breathe, Release & Rise – Yoga for Emotional Flow & Sustainable Strength
Host: Neha Shukla, Founder, breathntone
4.2) The Business of Art – Building, Selling & Scaling with Soul
Host: Himani Agarwal, founder, The Joyful Enamelist
4.3) Healing Beyond Limits: Business, Wellness & the Energy of Life
Host: Divya Bhalla, Founder, Dhruva Holistic Wellness
4.4) Raising Neurodiverse Kids: The Truth No One Tells You
Host: Karthika Menon Thomas, Founder, ReNyou
4.5) Likes vs. Sales – Does Your Social Media Content Actually Convert?
Host: Krupa Joshi, Founder, DigiMark5
Want to witness our next Instagram HEN Live to be inspired!
4.6) Small Brand, Big Voice: PR That Works Without a Big Budget
Host – Ruche M Mittal , Founder, HEN India
Guest – Sowmya Iyer, Founder, RadicalEdge Learning Consultants
Highlights:
- How PR has evolved — and how founders can leverage it early in their journey
- The ideal timeline to kick off PR and what the first year should really look like
- Aligning PR costs, expectations, and measurable outcomes for maximum ROI
- Defining “good content” that captures media attention
- Crafting PR strategies that are editorially sharp, purpose-led, and results-driven
4.7) Building a NEW Category in India: The Waterless Shampoo Journey
Host – Harsha Jain, Founder, Remembher
Guest – Bhawna Garg, Co-founder, Mini Wini
Key Takeaways:
- The reality of selling a product that customers have never seen or used before
- Keeping conviction high when market adoption is slow
- Practical ways to educate your audience without exhausting resources
- Building deep trust by aligning brand purpose with personal values
- Lessons in resilience from creating a brand that disrupts rather than follows trends
4.8) Not Just Pretty Products : Building Purpose-Led Brand That Lasts
Host – Raghvi Khurana, Founder, Nazariya
Guest – Rashi Soni, Founder, Rudhvay
Rashi Soni shared how Rudhvay is blending India’s rich craft heritage with sustainable business practices, empowering 650+ artisans while building a purpose-led brand that lasts beyond trends.
Key Highlights:
- Building genuine partnerships with artisans instead of transactional relationships
- Recognizing and communicating the real value of craftsmanship
- Pricing handcrafted products for both impact and sustainability
- Balancing brand distinctiveness without compromising authenticity
- Harnessing storytelling while navigating the realities of sustaining handmade businesses
4.9) From No Map to a Meaningful Mission — The Trey Story
Host – Krupa Joshi, Founder, DigiMark5
Guest – Neha Jain, Mamta Chakravorty, Founder, Trey
Key Takeaways:
- How mentorship shaped their path as first-time founders
- The importance of preserving traditional craftsmanship in an urban, tech-driven market
Moving from small exhibitions to aiming for global, export-ready goals
Building a business rooted in friendship, shared values, and creative purpose
Watch these HEN Live to discover how strategic networking, focused on mutual growth and support has evolved their own entrepreneurial journeys and life experiences.
Want to witness our next YouTube HEN Live to be inspired?
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5) Looking Back: June was Built with Intention, One Aligned Step at a Time
As July comes to a close, the pulse of momentum still runs strong in the HEN community.
We’ve seen that it’s not the size of the budget, the speed of the win, or even the clarity of the map that shapes success; it’s the willingness to keep going.
Every conversation, every connection, every shared insight this month has been a reminder: when women entrepreneurs come together with purpose, we don’t just find motivation; we build unstoppable momentum. Here’s to carrying that drive into the months ahead.
Let’s inspire, uplift, and empower each other.
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Every entrepreneur is busy. But those who make time for networking, reach different levels through their connections. Who knows who will connect you to your next big opportunity?
Article Contribution by – Sapna Garg