Define your Brand Promise – Part III of a III Part series by Gunjan Pai

In business, as in life, your word is everything. Your reputation and image are built on the promises you make and keep.

That’s why it’s so important to have a brand promise—a clear, concise statement that communicates what your brand stands for and what customers can expect when they do business with you.

Think of it as a foundation of your marketing efforts. Brand promises are often hidden. It’s more of an internal mantra that’s shared with employees, investors, and partners. You may often wonder how to use it and may not see immediate face value in it.

But when you’ve built a strong brand identity and clear messaging based on that promise, your brand promise is easily understood by your customers.

But let’s face it, like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships.

This session will be all about keeping it real and making a tangible promise to your customers.

Key Takeaways – 

1. Know what is Brand Promise
2. Building Blocks of Brand Promise
3. Best Examples
4. How to Create  and Define Your Brand Promise
5. Applications of Your Brand Promise

Define Your Brand Promise : Unveil the Essence of Your Business