The HEN Live on ‘Sales v/s Marketing’ was led by Mitcch Duddani , founder of Socialli.in and The Hiring Club and Our guest, Neetu V Bansal, Sales Coach and founder of Business Karya, where they discussed on the dynamic relationship between sales and marketing.
Are you still juggling the sales and marketing and don’t know how to prioritize one over another? You’re not alone.
In a recent YouTube live session, “Sales v/s Marketing: The Winning Combo” two inspiring women, Mitcch Duddani and Neetu V Bansal, shared valuable insights on how to align sales with marketing to achieve effective leads and conversions.
Don’t miss this insightful YouTube Live!
Key Topics discussed were:
- The importance of aligning sales and marketing efforts
- Strategies for effective lead generation and conversion
- Overcoming common challenges in sales and marketing
Don’t miss out on this valuable opportunity of being part of an insightful discussion on the dynamic relationship between sales and marketing. Together, Mitch and Neetu explored how these two essential functions work together to achieve business success.
Let’s delve into their experiences and strategies to achieve the desired conversions.
The Importance of Aligning Sales and Marketing Efforts
- Sales and marketing are two distinct functions that should be aligned to achieve business success.
- Sales is all about closing the deal, whereas marketing is about generating leads and creating awareness.
- Aligning sales and marketing efforts can improve lead generation and conversion rates, and ultimately drive revenue growth.
Strategies for Effective Lead Generation and Conversion
- Start with the sales goals and then work backwards to determine what marketing activities are needed to achieve those goals.
- Identify the customer’s perspective and ask what they want to do at each stage of the sales process.
- Remove those things that are not working and improve on them.
- Focus on measuring the activities that lead to the desired outcome, rather than just measuring the outcome itself.
Overcoming Common Challenges in Sales and Marketing
- Lack of alignment between the sales and marketing teams.
- Lack of understanding of the customer’s perspective.
- Difficulty in measuring success in sales and marketing.
Measuring Success in Sales and Marketing
- Divide the larger goal into activity goals.
- What do you want your customer to do at each stage of the sales process?
- Break it down and track the activities that lead to the desired outcome.
- Focus on measuring the activities that lead to the desired outcome, rather than just measuring the outcome itself.
The Importance of Looking at Sales and Marketing from the Customer's Perspective
- Look at sales and marketing efforts from the customer’s perspective.
- Identify areas for improvement and optimize processes to achieve better results.
- Consider the customer’s needs, wants, and pain points.
- Use customer feedback to improve sales and marketing efforts.
Key Takeaways for Entrepreneurs from the Live Session:
- Align sales and marketing goals for a cohesive strategy.
- Understand the purpose of each activity (sales vs. marketing).
- Bridge the gap between marketing and sales teams.
- Use KPIs to track progress and identify areas for improvement.
- Focus on customer value for success.
Related Post
Sales v/s Marketing: Your Guide To The Dynamic Relationship
By now you know that a siloed approach to sales and marketing is a recipe for disaster.
The age-old debate of sales v/s marketing often overlooks their interdependence. Effective businesses understand that sales v/s marketing is a false dichotomy.
Stay tuned for future events!
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Article Contribution by – Sapna Garg
