The HEN Live on ‘Organising as a Business’ was led by Harsha Jain , founder of RemembHer and Our guest, Anshul Kejriwal, Founder of ArrangeItAll, about her journey of turning her passion for organized spaces into a successful business.
Aanchal Kejriwal, founder of Arrange It All , did just that! She turned her love for organizing into a thriving venture.
With a track record of transforming over 150 living and work spaces across India, Aanchal’s story is a testament to the power of entrepreneurship.
Don’t miss this insightful YouTube Live!
Key Topics discussed were:
- Building a business in niche industry
- Networking tips with HNI
- Importance of mentoring and incubation programs for entrepreneurs
and lot more…
Harsha Jain, founder of RemembHer, hosts this discussion and shares her experience as a happy customer of Arrange It All. In this post, we’ll explore how Aanchal built organising as a business, with insights that can help you turn your own passion into profit.
Let’s delve into their experiences and strategies to achieve the desired outcome.
1. Aanchal's Entrepreneurial Journey
Aanchal’s story is all about finding a need and filling it. She turned her personal passion for organizing into a way to help others. It wasn’t always easy, but her journey shows how dedication can turn a simple idea into a thriving business.
1.1. Discovering a Hidden Need: The Spark of Inspiration
The pandemic changed how we saw our homes. Suddenly, they were offices, schools, and everything in between. People, like Annchal who lived in Mumbai, began to feel the squeeze. Carving out space became tough.
Aanchal noticed friends struggling, especially when moving. She realized she could help and enjoyed doing it, sparking the idea for Arrange It All.
1.2. Research and Validation: Overcoming Initial Doubts
Was this a viable business? Aanchal started researching.
At first, Aanchal wasn’t sure if her idea could work. But after doing some research, she found that professional organizing was popular in other countries
She learned about Marie Kondo and the growing awareness of organizing services. This validated her idea and gave her the confidence to move forward.
1.3. Embracing the Unknown: From Homemaker to Entrepreneur
Aanchal was a homemaker with no prior business experience.
How did she make the leap to entrepreneurship? It wasn’t easy. There was a lot to learn!
Building Arrange It All led to tremendous personal growth. As Aanchal put it, “this business has built me as a person.”
2. Building a Business in a Niche Market: Strategies for Success
2.1. Naming the Business: The Story Behind "Arrange It All"
What’s in a name? For Aanchal, it was everything. She brainstormed names related to organizing. Nothing felt right.
Then, “Arrange It All” popped into her head. She repeated it for two days. It resonated. That’s how Arrange It All got its name.
2.2. Taking the Leap: Launching on Women's Day
Aanchal knew she had to start somewhere.
She didn’t wait for perfection. On Women’s Day, she launched her business with a simple Instagram page, a great way to celebrate women supporting women.
She shared it with friends and family. They became her first followers. Word started to spread.
2.3. Pricing and Value: Knowing Your Worth
Initially, Aanchal charged very little. She wasn’t sure how to price her services. But the positive feedback gave her confidence.
One client told her she would have paid four times as much! That’s when Aanchal knew she was providing real value.
2.4. Harsha's Testimonial: First Hand Experience
Harsha was building a house. She saw Aanchal’s work on Instagram and in the HEN community. She knew Arrange It All could make her life easier.
The combination of community and online presence created immediate trust. The visual content showcased the benefits of organizing.
2.5. Leveraging Community: The Power of Networking with Her Entrepreneurial Network (HEN)
Joining Her Entrepreneurial Network (HEN) was a game-changer.
It gave her a platform to connect with other women entrepreneurs. The network helped her share her business and gain her first client. This showed her that Arrange It All could really help people.
3. Overcoming Obstacles: Building a Business in Chennai and Maintaining Self-Belief
The first year was tough. It was a niche business. People applauded the idea, but Aanchal faced skepticism.
Expanding a business comes with challenges, and expanding it to a new city is definitely an additional hurdle to overcome.
She faced doubts about starting her business in Chennai. She had to stay strong, believe in herself, and keep pushing forward.
3.1. Proving the Doubters Wrong
Aanchal moved from Mumbai to Chennai. People said her business wouldn’t work there. She took it as a challenge.
She turned that skepticism into motivation. She was determined to prove them wrong. And she did!
3.2. Setting Expectations and Managing Time: Transitioning from Homemaker to Entrepreneur
Becoming an entrepreneur changed Aanchal’s family life. She needed to balance her role as a mom and wife with the demands of her new business.
It was important to set boundaries and let her family know that she needed time and focus to grow Arrange It All.
She transitioned from homemaker to entrepreneur while setting expectations with her family. There was no looking back!
3.3. Staying the Course: The Power of Grit and Commitment
4. Targeting High-Net-Worth Individuals (HNIs): Networking and Marketing Strategies
To grow, Anel aimed for high-end clients and used some interesting strategies. She set goals, created a vision board, and wasn’t afraid to reach out to potential customers. These steps helped her take Arrange It All to the next level.
4.1. Setting a Vision: The Dream Walk-in Wardrobe
Aanchal created a vision board to help her imagine her goals. One of her dreams was to design a high-end walk-in wardrobe.
By visualizing it, she felt more motivated to make it happen. It kept her focused on what she wanted to achieve.
4.2. Reaching Out: The Art of Selling Your Services
Aanchal knew she had to step out of her comfort zone. he started messaging people on Instagram, even though it felt scary. After sending 100 messages, one person replied, and that changed everything.
The key takeaway is that you have to start somewhere.
4.3. Influencer Marketing: Leveraging Social Media
4.4. Delivering Value: Sticking to Your Words
4.5. The Value of Every Project: Building Confidence and Gaining Clarity
Aanchal didn’t say no to projects. She used each one to learn and grow, paid or not.
This helped her understand what she liked doing and what she didn’t. The experience gave her clarity and confidence to move forward.
5. Mentorship and Incubation Programs: Accelerating Entrepreneurial Growth
5.1. Upskilling and Networking
Aanchal joined platforms like HEN and incubation programs like NSR Cell and Goldman Sachs. She believes in continuous learning.
5.2. WSP Program of NSR Cell
The WSP program of NSR Cell helped Aanchal learn the ABCs of business. She gained access to a larger ecosystem.
Associating with reputable organizations like IIM Bangalore added credibility. Aanchal committed fully to the program.
5.3. Understanding Customer Pain Points
The program helped Aanchal understand customer needs. She structured her business accordingly.
Talking to customers and gathering feedback is crucial. She identified new service offerings like space planning and house moves.
5.4. Building a Team and Setting Goals
5.5. Solving Pain Point
Harsha’s house move was transformed by Aanchal’s services. She moved into a fully organized home.
Having systems in place created long-term benefits. Harsha could enjoy her home from day one.
6. Lessons for Aspiring Entrepreneurs: Building a Niche Business with Passion and Purpose
- Empathy: Understanding and relating to customer’s needs.
- Patience: Waiting for results while showing perseverance.
- Consistency: Doing tasks with reliability.
Related Post
7. Organising as a Business: Build a Niche Business in India
Aanchal’s journey with Arrange It All proves that with passion, grit, and a willingness to learn, you can build a successful niche business in India.
By identifying a need, educating the market, and staying true to her vision, Anel transformed not only spaces but also her own life.
If you’re an aspiring entrepreneur, remember Aanchal’s story, embrace the challenges, and never give up on your dreams.
As Aanchal said, “If you are just very, very clear in what you can give them and not over promising and under delivering, I think it pays off.”
Forget about perfection. It’s more important to get things done. Aanchal learned that striving for perfection can hold you back. Focus on making progress and trust that things will improve over time.
Building a niche business takes perseverance, adaptability, and a customer-centric approach. By following Aanchal’s insights, you can turn your passion into a profitable venture.
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Article Contribution by – Sapna Garg
