The session would help in Desmistyfying the role of keywords in search ads.

Key learning from the session will be –

1. Importance of keywords
2. Types of keywords
3. Tools for planning keywords
4. Selection process for keywords
5. Impact of negative keywords

You should attend this meeting if you are curious about search ads and get eager to maximise your returns on the same.

About Pritesh Patel – Founder – Basecamp Digital

Pritesh is an ISB alumni & with an overall 18+ years of work experience and 2000+ hours of training experience, worked in a senior leadership role for Facebook, Komli, Yahoo & The Times of India group, and currently seasoned entrepreneurship. He is the founder & head coach of Basecamp Digital which is into digital training & Consulting. Basecamp Digital has trained & Consulted more than 3000+ industry professionals in companies like Marico, Times Internet Limited, Network18, 9X Media, OLX, Zirca, Digital Street, Conde Nast, RMKV, Google in association with Rezilient & others. Basecamp digital has also trained and consulted BCCL (Bennett Coleman and Company Limited) Board Members & we have also conducted training for the CXO level.