Bring Structure to Your Content, Before You Create More of It
Most brands don’t fail at content because they lack ideas.
They fail because they create content without a clear strategy, audience lens, or success definition.
This HEN Meet introduces you to the Content Strategy Canvas — a practical framework that helps you step back, zoom out, and design content with intention, clarity, and direction.
This is not a content execution session.
You won’t learn writing, design, reels, or UI/UX.
Instead, you’ll learn how to think about content so every piece has a purpose — and can be executed by anyone on your team.
What This Session Will Help You Do
- Clearly define *who* your content is for (beyond “everyone”)
- Understand how different types of content serve different business goals
- Build a content system that guides consistency, not chaos
3 Clear Takeaways
By the end of the session, you’ll walk away with:
1️⃣ A sharper audience definition broken into distinct personas
2️⃣ Clarity that every content piece needs its own success metric
3️⃣ A strategy designed so someone else can execute it — not just you
What We’ll Cover
- What content marketing really means today
- Identifying and narrowing your target audience
- Understanding the content ecosystem
- Mapping content across the funnel
- Building your own Content Strategy Canvas
✨ If you’re tired of random content and ready for a strategy that scales, this session will give you the foundation you need.
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