A study by Accenture found that 63% of consumers prefer to purchase products and services from purpose-driven brands. Moreover, 62% of customers are loyal to companies that share their values.
This is Pat 1 workshop of 3 part series. Each segment of the workshop pushes you to a better understanding of your brand, and helps you get to the heart of your passion:
Part 1- Workshop structure is explained, and queries addressed. There are no wrong ideas or silly questions here, just all the help you need to better understand your brand. Post which, formal definitions and individual brand purposes will be defined.
Part 2: A deeper understanding of the various aspects of a brand’s purpose. Here, we’ll look at real-life examples, and case studies to study their impact.
Part 3: What is your brand’s reason for being? Learn Simon Sinek’s Golden Circle and apply it to your brand. You’ll be amazed at how your own answers will change and reflect differently than they did at the start of the workshop.
Join the lesson to embark on a fact-finding journey: About your own brand!
- A new perspective on your company’s existence
- Clear articulation of the brand’s purpose – reason to exist through time
- Understanding the ways that your company will be impacted by this