Most founders run ads. Few actually structure them.Which is why results feel inconsistent. Some campaigns work. Most don’t. And scaling feels like guesswork. Here’s the reality 👇📊 90–95% of users aren’t ready to buy when they first see your ad📊 Businesses using full-funnel strategies see up to 2–3x better conversion rates📊 Retargeted audiences are 70% […]
From Scroll to Sale: Structuring Meta Ads with TOFU–MOFU–BOFU Read More »
Women-owned businesses are growing — but access is still unequal.📊 Less than 2% of global procurement spend goes to women-owned businesses📊 Yet companies with diverse suppliers see up to 35% better performance The opportunity exists. Access is the gap.Most founders don’t struggle with capability — they struggle with: Access to the right buyers Credibility in
Breaking Barriers: Unlocking Market Access for Women-Owned Businesses Read More »
You’ve tried tools. Saved prompts. Experimented a little. But it still feels scattered. Disconnected. Hard to measure what’s actually working. Because the real problem isn’t lack of tools — it’s lack of clarity on how to think about AI. This HEN Meet is designed for entrepreneurs who are already using AI — but want to
Adopting AI 101: From Tool Overload to Clear Decisions Read More »
Everyone talks about going global. Very few show you what it actually takes. This HEN Meet brings you a real founder journey of building a global export business using Alibaba.com. 🌍 What You’ll Experience The Alibaba team will be joined by a successful seller who has built and scaled her business on the platform —
From Local to Global: A Real Export Journey with Alibaba Read More »
Work Together. Think Better. Move Faster. Bangalore founders — this one’s for you. If your workdays feel packed but lonely, focused but heavy, this is your chance to change the room without losing momentum. HEN Bangalore Office Hours is a one-day co-working + collaboration space for women entrepreneurs who want fresh energy, real conversations, and uninterrupted
MUMBAI — Are You Ready to Be in the Room Where Magic Happens? This isn’t just a networking meet.It’s where your next big win, real connection, or game-changing collab could begin. What’s waiting for you:🥂 Celebrate your wins — big, small, and everything in between.💬 Make meaningful connections — the kind that turn into collaborations,
Join us for the HEN Virtual Networking Meet — your gateway to deeper connections, authentic conversations, and real community magic. With new HEN members joining daily, this meet is designed to break the ice and bridge the gaps — no matter your city, sector, or stage of business. Because here’s the truth:💡People do business with people
Ever had a customer say “I’ll get back to you”… and then disappear? Or show strong interest, ask all the right questions — but never close? Most founders assume it’s about price, timing, or features. In reality, buying decisions are driven by something deeper — how safe, clear, and confident the decision feels. This HEN
What if your business could capture leads, convert customers, and drive repeat sales on WhatsApp — even when you’re not online? What You’ll Learn (And Build) We’ll break down the 3 lifecycle programs every Indian SMB needs: Lead Lifecycle – Automatically capture, nurture, and convert leads into paying customers. Customer Lifecycle – Onboard, delight, cross-sell,
WhatsApp Automation Masterclass: ZERO to Autopilot Read More »
Bring Structure to Your Content, Before You Create More of It Global selling is no longer reserved for large corporations. Today, Indian MSMEs and growing brands have direct access to international B2C markets — and Walmart Vriddhi is helping make that transition structured, supported, and achievable. Walmart Vriddhi is a free supplier development program launched
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Naveen Lakkur is the Founder and Chief Innovation Coach of Institute of Inspiring Innovation.
