📊 70%+ buying decisions are driven by emotion, not logic📊 Brands with clear positioning see up to 2x higher conversion rates📊 Customers are 3x more likely to buy when they feel understood This HEN Meet is designed to help you cut through the noise and get to the real reason your customer chooses (or ignores) […]
Where Your Customer Hurts: The Starting Point of a Strong Brand Read More »
Most founders run ads. Few actually structure them.Which is why results feel inconsistent. Some campaigns work. Most don’t. And scaling feels like guesswork. Here’s the reality 👇📊 90–95% of users aren’t ready to buy when they first see your ad📊 Businesses using full-funnel strategies see up to 2–3x better conversion rates📊 Retargeted audiences are 70%
From Scroll to Sale: Structuring Meta Ads with TOFU–MOFU–BOFU Read More »
Women-owned businesses are growing — but access is still unequal.📊 Less than 2% of global procurement spend goes to women-owned businesses📊 Yet companies with diverse suppliers see up to 35% better performance The opportunity exists. Access is the gap.Most founders don’t struggle with capability — they struggle with: Access to the right buyers Credibility in
Breaking Barriers: Unlocking Market Access for Women-Owned Businesses Read More »
You’ve tried tools. Saved prompts. Experimented a little. But it still feels scattered. Disconnected. Hard to measure what’s actually working. Because the real problem isn’t lack of tools — it’s lack of clarity on how to think about AI. This HEN Meet is designed for entrepreneurs who are already using AI — but want to
Adopting AI 101: From Tool Overload to Clear Decisions Read More »
Everyone talks about going global. Very few show you what it actually takes. This HEN Meet brings you a real founder journey of building a global export business using Alibaba.com. 🌍 What You’ll Experience The Alibaba team will be joined by a successful seller who has built and scaled her business on the platform —
From Local to Global: A Real Export Journey with Alibaba Read More »
Ever had a customer say “I’ll get back to you”… and then disappear? Or show strong interest, ask all the right questions — but never close? Most founders assume it’s about price, timing, or features. In reality, buying decisions are driven by something deeper — how safe, clear, and confident the decision feels. This HEN
What if your business could capture leads, convert customers, and drive repeat sales on WhatsApp — even when you’re not online? What You’ll Learn (And Build) We’ll break down the 3 lifecycle programs every Indian SMB needs: Lead Lifecycle – Automatically capture, nurture, and convert leads into paying customers. Customer Lifecycle – Onboard, delight, cross-sell,
WhatsApp Automation Masterclass: ZERO to Autopilot Read More »
Bring Structure to Your Content, Before You Create More of It Global selling is no longer reserved for large corporations. Today, Indian MSMEs and growing brands have direct access to international B2C markets — and Walmart Vriddhi is helping make that transition structured, supported, and achievable. Walmart Vriddhi is a free supplier development program launched
Bring Structure to Your Content, Before You Create More of It Most brands don’t fail at content because they lack ideas. They fail because they create content without a clear strategy, audience lens, or success definition. This HEN Meet introduces you to the Content Strategy Canvas — a practical framework that helps you step back, zoom out, and
Most founders are busy building — but very few pause to see the whole business clearly. Revenue feels unpredictable.Teams pull in different directions.Ideas sound exciting — but don’t always convert. What’s often missing?A clear, shared understanding of how your business actually creates and delivers value. This HEN Saturday Meet is a practical, hands-on session designed
Business Model Canvas: See Your Entire Business on One Page Read More »
The following Privacy Policy (“Privacy Policy”) governs your use of the Websites and the Services, which are owned by HEN India. We have created this Privacy Policy to ensure that you understand our policies and procedures relating to privacy, what personal information you must provide if you wish to use certain portions of the Websites and the Services, ultimately, just how we use such personal information.
This Privacy Policy is a part of and is incorporated into the Terms of Use. All defined terms in this Privacy Policy shall have the meaning assigned to them in the Terms of Use. By accessing or using any of the Websites and the Services, you acknowledge and agree that you have read and agree to be bound by this Privacy Policy.
At HEN India, we believe that everyone deserves the opportunity to transform their lives. In the spirit of community, we strive to maintain tolerance, equality and respect. The Internet has opened up a world of opportunity that humanity has never seen before. However, the Internet also gives people the means to insult or harass others without taking full responsibility for their words. We insist that while you are on HEN India, you respect the people you encounter, as well as their opinions. You are free to disagree, state your own opinion and provide critical feedback, but please keep it respectful. Please respect other members’ beliefs, and consider your impact on others when making your contribution. If you cannot conduct yourself in a respectful manner, we reserve the right to remove comments. In extreme cases, we reserve the right to disable the ability to comment.
We understand that many of our topics are controversial, and we fully support debate. However, we won’t allow misrepresentation of our brand, show hosts, show guests or any HEN India-affiliated talent to be published on our site. We reserve the right to determine what is a constructive argument and what is a smear tactic.
Our comment sections are dedicated to discussion about the content. If you are experiencing a technical issue accessing content, please contact customer service directly at [email protected]. Technical problems posted in the comment section will be deleted once the problem is addressed. If a hyperlink to an external site is posted, we reserve the right to remove the hyperlink, or remove the comment entirely.
At HEN India we are 100% against spam and unsolicited emails. We do not sell or provide email addresses to any unauthorized third party and do not authorize any third party or affiliate to misuse products or services created by or associated with HEN India in spam or bulk emails. If you feel you have received any unwanted emails from us, please contact us immediately and we will look into the matter. HEN India prohibits the use of their website and/or services in any manner associated with the transmission, distribution or delivery of any unsolicited bulk or unsolicited commercial e-mail (“Spam”). You may not use any HEN India services to send Spam. You also may not deliver Spam or cause Spam to be delivered to any customers of HEN India.
HEN India does not authorize the harvesting, mining or collection of e-mail addresses or other information from or through the website or its services. HEN India does not permit or authorize others to use the HEN India services to collect, compile or obtain any information about its customers or subscribers, including but not limited to subscriber e-mail addresses. HEN India does not permit or authorize any attempt to use its services in a manner that could damage, disable, overburden or impair any aspect of any of the services, or that could interfere with any other partyís use and enjoyment of any HEN India service.
If HEN India believes that unauthorized or improper use is being made of any service, it may, without notice, take such action as it, in its sole discretion, deems appropriate, including blocking messages from a particular internet domain, mail server or IP address. HEN India may immediately terminate any account on any service which it determines, in its sole discretion, is transmitting or is otherwise connected with any e-mail that violates this policy.
Nothing in this policy is intended to grant any right to transmit or send e-mail to, or through, the HEN India website and/or services. Failure to enforce this policy in every instance does not amount to a waiver of HEN India rights.
Unauthorized use of any HEN India services in connection with the transmission of unsolicited e-mail, including the transmission of e-mail in violation of this policy, may result in civil, criminal, or administrative penalties against the sender and those assisting the sender.
Welcome to the HEN India Women websites, which are owned and operated by HEN India, incorporated under the state of Karnataka.
The Websites may include some or all of the following: (a) a platform for the purchase and use of digital content, which allows end-users to purchase a subscription and stream live and pre-recorded audio and video content over the Internet for personal use, (b)and (b) one or more websites where other online content (including content provided by HEN India, Website users and third parties), resources, tools, products, services, communications and social networking features may be accessed and used. All of the foregoing are collectively referred to as the “Services.”
PLEASE READ VERY CAREFULLY ALL OF THE FOLLOWING TERMS AND CONDITIONS FOR USE OF THE WEBSITES. BY ACCESSING AND/OR USING THE WEBSITES, YOU ARE AGREEING TO BE BOUND BY ALL OF THE FOLLOWING TERMS OF USE AND PRIVACY POLICY.
Notices and Questions. If you have any questions regarding this Agreement, please contact us by email at [email protected] . Except as otherwise specified elsewhere in this Agreement, notices to HEN India may be given at the foregoing email and notices to you may be given at the address provided to us at the time of registration and/or the purchase of goods and services from HEN India.
Naveen Lakkur is the Founder and Chief Innovation Coach of Institute of Inspiring Innovation.
