Do you know that over 78% of SMEs using AI have reported faster growth and higher revenue? Yet most small businesses still struggle to keep up with consistent, brand-aligned marketing.
What if a tool could analyse your website, understand your brand voice, and instantly create ready-to-use posts and campaigns? That’s exactly what Google’s Pomelli promises — an AI-driven solution designed to help entrepreneurs and SMEs market smarter, not harder.
Its appeal: speed, brand-consistency, and reducing reliance on heavy design/copy resources.
1. Introduction:
Google Pomelli is an experimental AI-powered marketing tool from Google DeepMind (via Google Labs) that helps small and medium businesses, solopreneurs and freelancers generate on-brand creative assets and copy by analysing their website.
In simple terms: you provide your website URL, Pomelli scans it to learn your brand identity (“Business DNA”), then creates social-media posts, copies and visuals aligned with that identity.
2. Key Features of Google Pomelli and How It Works

2.1. Business DNA Builder
- You enter your website URL. Pomelli scans your site content (text and visuals) to identify tone of voice, colours, fonts, style.
- It creates a brand profile automatically – you don’t need to manually upload a full brand kit.
- You can refine/edit the “Business DNA” if the initial result needs adjustment.
2.2 Campaign & Asset Generation
- Once the brand profile is set, you can define a goal or describe a campaign (e.g., “launch new product”, “holiday sale”). Pomelli then generates a range of assets: social-post copy, visuals, layout suggestions
- Outputs are tailored for different platforms (Instagram, Facebook, LinkedIn, Twitter/X) and formats (images + captions) though direct publishing may not yet be supported.
2.3 Multi-Platform-Ready Content
- The tool offers platform-specific suggestions (for example, shorter copy for Twitter vs. LinkedIn).
- You download the assets (images + text) and then upload/schedule them via your usual channels. (Note: no built-in scheduler as of now).
2.4 Fast Iteration & Refinement
- Pomelli supports quick refinement: if you don’t like the first draft, you can ask for variations, adjust tone, visual style, etc.
- The idea is to reduce the “blank canvas” problem for busy entrepreneurs.
3. Availability & Access to Pomelli
3.1 Beta Status & Regions
- Pomelli is currently in public beta under Google Labs.
- According to available guides, as of now it is available in selected regions (for example: United States, Canada, Australia, New Zealand).
- Availability in India is not yet clearly confirmed in publicly available sources (i.e., there is no verified statement that Indian users have full access).
3.2 Cost & Access Conditions
- During the beta, Pomelli is being offered free (no charge) to eligible users in the supported regions.
- Requirements: A website (for the brand scan), a Google account for login (personal or Workspace) and location eligibility.
- Future pricing, limits or tiers are not yet publicly defined—common with beta tools.
3.3 How to Get Started
- Visit the official site (via Google Labs) and sign in with your Google account.
- Enter your website URL to build the brand profile.
- Define your campaign goal and download the generated assets.
- For non-supported regions, you might see a “not available in your region” notice — in that case, join the waitlist if provided.
4. Why It Matters, Especially for Entrepreneurs & SMEs

- Time-saving: Instead of crafting every social creative from scratch, you get ready-to-edit assets – helpful for busy founders.
- Brand consistency: Ideal when you have a core message and look, but limited design/copy resources – it helps maintain the same voice across posts.
- Budget-friendly: If you’re a solopreneur or small team (like many women-led ventures), using a free beta AI tool reduces reliance on agencies/designers for every asset.
- Scalability: For entrepreneurs growing content output (e.g., posting regularly for HEN India or their own brand), having an AI-assisted workflow speeds things up.
5. Before You Dive In: 5. Limitations & Things to Watch
- Because it’s still beta and region-limited, features may be missing or change.
- Requires a well-designed website: if your site has minimal text or visuals, the brand-scan may not capture enough nuance.
- Doesn’t yet integrate direct publishing/scheduling — you will still need to upload assets manually.
- Video generation or advanced campaign automation is not yet part of the public feature set.
- If you’re outside supported regions (like India, potentially), access may be limited or delayed.
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6. Frequently Asked Questions (FAQs)
A: Not yet clearly. Public sources list availability in regions such as US, Canada, Australia and New Zealand. If you’re in India, you may see a “region not supported” message and may need to join a waitlist.
A: Yes — in the current beta phase it is free for eligible users. Future pricing is not yet publicly defined.
A: No. One of Pomelli’s key features is that it scans your website and builds a brand profile (Business DNA) automatically — so you don’t have to upload logos/fonts manually.
A: Not currently. You need to download the assets (images + copy) and then upload them to your chosen platforms.
A: Then the output may not be accurate. Since Pomelli’s brand-scan is based on your website content and visuals, if that site is out-of-date or not reflective of your current brand, you may need to refine the “Business DNA” manually or wait until your site is updated.
A: Google hasn’t published full details yet. Historically, beta-tools may shift to paid tiers, add usage limits, or restrict features. Keep an eye on official announcements.
7. Final Thoughts: Pomelli & Google AI Browser: The Future of Smart Marketing for Entrepreneurs & SMEs
As Google steps deeper into the AI era with tools like Pamelli and the growing wave of Google AI Browsers, entrepreneurs and SMEs now have access to capabilities that were once reserved for large marketing teams.
From analysing your brand to generating platform-ready content, Pamelli removes guesswork and helps businesses stay consistent, creative, and competitive in a crowded digital market.
For women entrepreneurs in India (and globally) who are creating regular content, building brand visibility, and juggling multiple roles (founder, marketer, creative), Pomelli offers a promising tool. It helps reduce the design/copy workload, ensures brand voice consistency, and speeds up content creation cycles.
If India is not yet included in the rollout, keep an eye on updates and consider joining waitlists or exploring alternative tools in parallel.
For any SME looking to scale smarter — not harder — adopting AI-first tools like Pamelli and Google’s AI-powered browsing ecosystem isn’t just an upgrade; it’s the new growth strategy for the future.
However, because of its region-rollout and beta status you should approach it with realistic expectations: it’s not a full replacement for a comprehensive design suite, strategic marketing workflow, or video-first campaigns yet.
Article Contribution by: Sapna Garg









