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Why Facebook Ads fails: Learn Winning Strategies

by Sapna Garg

Did you know that a staggering 90% of Facebook ads fails to meet their goals? It’s a harsh reality, but one that shouldn’t discourage you. Instead, it should empower you to learn from the mistakes of others and avoid the pitfalls that lead to underperforming campaigns.

 

 

With over 2.7 billion monthly active users, Facebook is an ideal platform to reach your target audience and drive sales
As an entrepreneur, you’ve likely experienced the frustration of running Facebook ads that don’t yield the desired results. While the platform offers immense potential, many businesses struggle to achieve significant returns.

1. Understanding Facebook Ads Failure

Let’s face it, Facebook ad campaigns can be perplexing, and sometimes they just don’t yield the desired results. 

But what exactly constitutes “failure”?

It’s not just about a few unsuccessful campaigns; it’s about the frustration of wasted spend, missed opportunities, and the sinking feeling that your efforts are in vain. 

A failed Facebook ad campaign is one that doesn’t meet your specific marketing objectives, whether it’s driving traffic, generating leads, or boosting sales.

This guide will equip you with the knowledge and strategies to turn those advertising flops into wins. Ready to join the 10% who succeed? Let's get started!

2. The Psychology Behind Facebook Ads

Before we dive into the technical aspects, it’s crucial to recognize that Facebook advertising is as much about psychology as it is about technology.

Building a relationship of trust and understanding is key.

Just as you wouldn’t propose to your crush on the first date, you shouldn’t bombard your audience with sales pitches right away.

A staggering 98% of people react negatively to sales pitches on the first date, and the same principle applies to Facebook ads.

If you start selling your product in the very first interaction, you risk irritating your potential clients and losing them forever.

3. Reasons Why 90% Facebook Ads Gets Banned

Mostly people blindly run the facebook ads unaware of the reasons their facebook accounts got banned. Before we dive into the solutions, let’s explore the reasons why 90% Facebook ads fails to perform or get banned.

3.1. Do Not Start Sales Campaign on New Facebook Account

If you create a new Facebook account and start running sales campaigns immediately, Facebook receives a red flag. Meta doesn’t know anything about you or your product, and until it understands your business, it can’t allow you to sell.
The majority of businesses starts making this mistake and gets their facebook account banned.
Thus it is always advisable to start with brand awareness campaign or engagement campaigns first. warm up your facebook account first and then go ahead with sales campaign.

3.2. Do Not Mislead: Always Provide Same information throughout platforms

Ensure that your ads and final pages are consistent and don’t mislead customers. For example, if you’re offering a discounted price, ensure that the final price is the same on your website.
If your ad promises a discounted price, but the final price on your website is different, Facebook can ban your account for misleading information.

Facebook can easily find out if your ads and final pages are unrelated or misleading and ban your account.

3.3. Do Not Use Single Payment Method

Always run your ads in a way that Meta approves. If you go against the policies laid down by Meta, your Facebook account will get banned. Visit your Facebook ad policy pages to understand the reasons why ads get banned.

3.4. Always Adhere to Meta Policies

If you visit your facebook ad policy pages, you would be able to view all the policies related to facebook ads and the reasons why they gets banned.

3.5. Key Points to avoid Facebook Ad Bans

  • Always run your ads in a way that Meta approves. If you go against the policies laid down by Meta, your Facebook account will get banned.
  • Visit your Facebook ad policy pages to understand the reasons why ads get banned.

Now that you are aware of the various reason why 90% of facebook ads fails, lets learn how to avoid it and generate results.

4.How to Generate Results from Your Facebook Ads

Even with a compliant account, many businesses struggle to generate meaningful results. Let’s explore the key reasons why:
Now that we’ve covered the common mistakes, let’s focus on generating results from your Facebook ad campaigns.

4.1. Optimize Your Ads Creatives

The very first thing the audience notices is the visual appeal of your ad page.

If its boring the client would already skip it. Facebook gives you multiple option of ads like video ads, carousel ads, graphic ads etc.  But you need to understand first which type of ad resonate with your audience.
Better the ad creative more is the return on your ads because people should find it visually appealing.

Better the ad creative more is the return on your ads because people finds it visually appealing.

Protips to optimize Ads Creative on Facebook

  • Graphic, carousel are good, but user generated content or memes ads are trending.
  • You can create memes ads for brand awareness and engagement of your brand , so that audience could connect with your brand,
  • secondly you can use influencer to promote your product and use it for brand awareness and engagement ads, because its obvious people trust an influencer more than any graphic or carousel ad.

You should create you ads as per your campaign objective.

  • you can start with memes ads or influencers ads to build awareness and engagement.
  • when you come to a space where the chances of viewers converting to clients increases, you can start with carousel and graphic ads.

Make sure your campaign objectives aligns with you ads creative.

4.2. Thoroughly Test Your Ads Creatives

Say you created an ad graphic and you are running it for 10-12 days continuously, you are generating normal results but you are not able to better it up, the only reason is that you have not tested your ads creative enough.

Say you want to promote you one product. Don’t settle for mediocre results. Create multiple variations of your ads (e.g., 5 graphics, 5 carousels, 5 videos) and run them concurrently with the same budget eg Rs.100 for 5 days each.

The above method would generate a data based report on

  • Which video ad performed best among all video ads, same for graphics and carousel.
  • Secondly you will be able to determine which method of advertising performed best overall.

Thus you could get your winning ads.

Now you can choose the winning ad and plan your ad budget according and run the same for longer period of time for engagement and optimize it further.

Most of the time we do not test our graphics and keep on running the same graphics for longest time and don’t get results.
You can also test against different demographics and interests to further refine your targeting.

4.3. Run Ads for Longer Period of Time.

Most of the times when your ads does not generate results in 4-5 days you stop it.

That is one of the biggest mistakes that you should avoid at all the costs.

Facebook is a part of technology algorithm, so it takes time to determine, your ad objectives, what should be the reach of your ads, the correct target audience etc.
By the time it fully inderstands the objective of your ads and target the right audience, you close running the ads. As a result your ads fails to reach the right audience.

If you started an ad campaign and closed it after 3-4 days, you actually didn’t give facebook enough time to determine your precise target audience, which audience is actually clicking on the link and converting, who should see the ads based on that conversion. 

So until and unless facebook determines based on these observations it would not be able to optimize the ads and generate desired results for you.

So make sure whenever you run an ads, keep it active for at least 5-7 days. Let facebook decide your deserving or potential viewers. in case your adds doesn’t work even after 7 days you can move on to the next ad.

4.4. Create a marketing strategy for your ads.

If you just create an ad with the sole objective to bring in sales you would fail, because that is not how facebook ads work.

Create a proper strategy – AIDA, create brand awareness, get them interested in your products, pull engagement, then alone should you start sales ad campaigns.

Even if your ads are the best, creatives are excellent and there are no issues with them, you need to build a strategy first.
Even if your ads are the best, creatives are excellent and there are no issues with them, you need to build a strategy first.
Never start a facebook campaign with sales. Follow the Attention, Interest, Desire, Action Model(AIDA) to spread awareness and get their interest. The AIDA model is a marketing framework that describes the stages a consumer goes through before making a purchase. The customers should acknowledge your brand and understand its purpose.

The very first accomplishment should be that people know and recognise the name and logo of your brand.

4.4. How to Create a Marketing Strategy for Your ads.

In order to create advertising create AIDA funnel

1. Genaerate Awareness: Generate awareness about your brand to attract customers.
2.convert cold audience to warm audeince.
3. Convert Cold Audience to Warm Audience: When they convert to warm audience, offer them something exciting, eg. new collection, discount on first purchase, freebies, this would make them interested and they would click on the link to go to your website and interact.
4. Convert Warm Audience to Potential Customers: Next the moment the warm audience comes to your website you have their data. Now you have a potential client.
5. Generate Sales: In the last stage you would try to generate sales and convert them to loyal customers

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5. Wrap Up: Stop Loosing and Start Winning Through Facebook Ads

Accepted that creating facebook marketing strategy is difficul, but by adapting step by step strategy for top of the funnel audience (awareness), middle of the funnel audience (interact)and bottom funnel audeince (convert), you can crack the code and start achieving success.

Facebook ads can be a powerful tool to drive sales and grow your business. However, it's essential to avoid common mistakes that can get your account banned or fail to perform. By understanding the psychology of your clients, creating engaging ad creatives, testing your ads, running them for a longer period, and creating a marketing strategy, you can generate results from your Facebook ad campaigns.

So, Now that you know why 90% of Facebook Ads Fails and how to avoid them and generate sales through some winning strategies; what are you waiting for? Step into the world of 10% who succeed.

 

Article Contribution by –  Sapna Garg

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Sapna Garg
With my extensive experience in website management, proficiency in WordPress handling, linguistic expertise, research skills, and ability to develop SEO-friendly content, I am well-equipped to deliver high-quality and impactful content that meets your specific requirements.

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  10. Preservation and Disclosure of Account Information and User Content. You acknowledge and agree that HEN India may access, preserve and disclose your account information and User Content if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce this Agreement; (c) respond to claims that any Site Content violates the rights of third parties; (d) respond to your requests for customer service; or (e) protect the rights, property or personal safety of HEN India, the other users of the Websites and Services, and the public. However, under no other circumstances will HEN India intentionally disclose your account information to any third party except as otherwise provided in our Privacy Policy, which is set forth below.
  11. Security Components. You acknowledge and agree that the Websites and the Services, and the software embodied within the Websites and the Services, may include security components that permit digital materials to be accessed, used, and protected, and that use of these security components is subject to usage rules set by HEN India and/or content providers who provide content to HEN India. You may not attempt to override or circumvent any such security components and usage rules embedded in the Websites and the Services.
  12. Subscription Fees and Payment. Access to and use of the Services is subject to a subscription fee (“Fee”). The Fee is payable in Indian Rupees. You will be required to provide your credit card number and other information at the time of your initial registration. Your credit card will automatically be charged at the time of your subscription or the end of your free trial, and regularly thereafter based on the terms of your subscription, and you hereby authorize HEN India to charge your credit card for the then-applicable subscription fee. The Fee is non-refundable except as provided in Section 24 below (“Term and Termination”). HEN India reserves the right to change or modify the Fee or payment schedule (including, without limitation, increasing prices and charging a fee for upgrades) at any time. HEN India will use its reasonable best efforts to provide you with reasonable notice prior to making any fee changes or modifications. If HEN India is for any reason unable to effect automatic payment via your credit card, HEN India will attempt to notify you via email and your account will be disabled until payment is received. You are responsible for notifying HEN India of any changes to your credit card information and to update your information if your credit card has expired. HEN India may suspend, terminate and/or otherwise interrupt your access to the Services if you fail to so notify HEN India .All Fees are exclusive of all taxes and duties imposed with respect to the Services by any federal, state, municipal or other governmental authority, all of which taxes you are required to pay. You are responsible for obtaining and providing to HEN India any certificate of exemption or similar document required to exempt any transaction from sales, use or similar tax liability.You agree to pay your account balance on time. You are responsible and liable for any costs and expenses, including attorney and collection fees, that HEN India may incur in its efforts to collect any remaining balances due from you. This paragraph will in no way limit any other remedies available to HEN India. You are required to notify us of any billing problems or discrepancies within sixty (60) days after they first appear on your credit card account statement by sending a written notice to [email protected]. If you do not so notify us within the time allowed, you waive any right to dispute such problems or discrepancies.12a. Content. The content available at the Websites and the Services generally consists of (a) content owned by HEN India, including but not limited to the trademarks, trade dress and “look and feel” of the Websites and content created and/or acquired and owned by HEN India(“HEN India content”), (b) content owned by third parties and licensed to HEN India for specified uses on the Websites and the Services (“Third-Party Content”), and (c) content that may be posted and/or otherwise uploaded to the Websites and/or the Services by you (“User Content”). As between you and other Registered Users, however, the content posted by other Registered Users is considered to be “Third-Party Content.” All of the foregoing are collectively referred to as “Site Content.”12b. Geographic Limitations. Due to certain licensing restrictions placed on our titles, some content may not be available in your geographic location, and therefore, cannot be viewed. If at any time you feel this inhibits your experience upon purchasing an HEN India subscription, please contact our customer service department and we will work with you in order to remedy the situation. You can reach customer service by email at [email protected].
  13. Ownership of Content. HEN India does not claim ownership rights in any User Content that you post on the Websites or otherwise make available through the Services. Subject to the non-exclusive license contained in Section 14 below (“License to Your Content”), as between HEN India and you, you will retain all intellectual property rights that you may have in any User Content that originates with you.
  14. License to Your Content. In order to be able to offer you the use of our Websites and the Services pursuant to this Agreement, you are required to grant a license to HEN India to use and distribute your User Content. This enables us to permit other Visitors and Registered Users to view and share your User Content, and to display your User Content in other places within the Websites. Accordingly, by posting, displaying, publishing, transmitting, or otherwise making available (individually and collectively, “posting”) any User Content on or through our Websites or the Services, you hereby grant to HEN India a non-exclusive (meaning you can license the User Content to other parties as well), fully-paid, royalty-free, perpetual, irrevocable, worldwide license (including the right to sublicense) to use, copy, modify, adapt, translate, create derivative works, publicly perform, publicly display, store, reproduce, transmit, distribute, and otherwise make available such User Content on and through the Websites and/or the Services, in print, or in any other format or media now known or hereafter invented, without any obligation of notification, compensation, attribution or consent. Notwithstanding the foregoing, we will not use your User Content to create commercial products such as books. For purposes of this section, “commercial products” does not include use on the Websites and the Services and/or the advertising, publicity, promotional and marketing materials for the Websites and the Services in any and all formats and media now known or hereafter invented. If you wish to remove any User Content from the Websites and/or the Services, the decision will be made by HEN India alone in its sole and absolute discretion, and our decision may depend on the type of User Content, the location and manner of posting, and other factors. You may contact us at [email protected] to request the removal of certain User Content you have posted, but HEN India (i)has no obligation to remove any such User Content, (ii)may choose whether or not to do so in its sole discretion, and (iii)makes no guarantee as to the complete deletion of any such User Content and copies thereof. In any case, a back-up or residual copy of any User Content posted by you may remain on HEN India servers after the User Content appears to have been removed from the Websites and/or the Services, and HEN India retains all rights granted in this section to all such remaining copies. You represent and warrant that: (i) you own all right, title and interest in all User Content posted by you on or through our Websites or the Services, or otherwise have the right to grant the license set forth in this section, and (ii) the posting of your User Content on or through the Websites and/or the Services does not require the knowledge or consent of any third party and does not violate the privacy rights, publicity rights, copyrights, trademarks, patents, trade secrets, contract rights, confidentiality, or any other rights of any third party.
  15. Prohibited Conduct. The Websites and the Services may include features that permit you to post User Content, which includes and applies to (but is not limited to) content of your own, comments on the User Content posted by other Registered Users, and communications with other Registered Users. Such User Content includes but is not limited to information, data, text, software, music, sound, photographs, graphics, video, messages, tags, or other materials. You acknowledge and agree that you shall not use the Websites and/or the Service to post or other transmit User Content that
    1. Is patently offensive and/or promotes racism, bigotry, hatred or physical harm of any kind against any group or individual
    2. Harasses or advocates harassment of another person
    3. Exploits people in a sexual or violent manner
    4. Contains nudity, violence, or offensive subject matter
    5. Solicits personal information from anyone under the age of eighteen (18)
    6. Provides any telephone numbers, street addresses, last names or email addresses of anyone other than your own
    7. Promotes information that you know is false or misleading or promotes illegal activities or conduct that is abusive, threatening, obscene, defamatory or libelous
    8. Violates any intellectual property or other proprietary right of any third party, including User Content that promotes an illegal or unauthorized copy of another person’s copyrighted work, such as providing pirated computer programs or links to them, providing information to circumvent manufacture-installed copy-protect devices, or providing pirated music or links to pirated music files
    9. Involves the transmission of “junk mail,” “chain letters,” or unsolicited mass mailing, instant messaging, “spimming,” or “spamming”
    10. Contains restricted or password only access pages or hidden pages or images (those not linked to or from another accessible page)
    11. Furthers or promotes any criminal activity or enterprise or provides instructional information about illegal activities including, but not limited to making or buying illegal weapons, violating someone’s privacy, or providing or creating computer viruses
    12. Solicits passwords or personal identifying information for commercial or unlawful purposes from other Members
    13. Involves commercial activities and/or sales without our prior written consent, such as contests, sweepstakes, barter, advertising, or pyramid schemes
    14. Includes a photograph of another person that you have posted without that person’s consent or, in the case of children under the age of eighteen (18), parental consent, or otherwise constitutes an invasion of an individual’s privacy or infringement of publicity rights; or
    15. Contains a virus or other harmful component.
  16. Responsibility for User Content. You, and not HEN India, are entirely responsible for all User Content that you upload, post, email, transmit or otherwise make available via the Websites and/or the Services. HEN India does not control the User Content posted via the Websites and/or the Services and, as such, we cannot and do not guarantee the accuracy, integrity or quality of such User Content. You acknowledge and agree that, by using the Websites and the Services, you may be exposed to User Content that you deem offensive, indecent or objectionable. Under no circumstances will HEN India be liable in any way for any User Content, including, but not limited to, any errors or omissions in any user Content, or any loss or damage of any kind incurred as a result of the use of any User Content posted, emailed, transmitted or otherwise made available via the Websites and/or the Services.
  17. Rejection and/or Removal of User Content. You acknowledge and agree that HEN India may or may not pre-screen User Content posted on our Websites, but that HEN India shall have the right (but not the obligation) in its sole discretion to pre-screen, edit, refuse, and/or remove any User Content or portion thereof that is available via the Websites and/or the Services, in its sole and absolute discretion, for any reason, including but not limited to its determination that any such User Content is not appropriate for the Websites and/or the Services, or for no reason. Without limiting the foregoing, and by way of example only, HEN India shall have the absolute right to remove from the Websites and/or the Services any User Content that violates this Agreement or is otherwise objectionable in the sole discretion of HEN India, or to restrict, suspend, or terminate your access to all or any part of the Websites and/or the Services at any time, for any or no reason, with or without prior notice, and without liability. If you become aware of misuse of the Websites and/or the Services by any person, please contact HEN India by email at [email protected] 
  18. Limited License. HEN India hereby grants to Registered Users a limited, personal, revocable, non-sublicensable license to display a single copy of the HEN India Content and the Third-Party Content located on or available through our Websites or Service (excluding any software code therein) solely for your single, personal, non-transferable and non-commercial use in connection with viewing our Websites and using the Services during the term of your registration. All such use is subject to the terms and conditions set forth in this Agreement and may be terminated by HEN India as set forth in this Agreement. Except for User Content posted by you, you may not copy, store, modify, translate, publish, broadcast, transmit, distribute, perform, display, make available, or sell any Site Content for any purpose whatsoever.
  19. Examples of Limitations on Use. Any non-commercial reuse of any portion of the Site Content by a Registered User that falls within what is allowed as “Fair Use” is permitted. In addition to the limitations set forth in Section 18 above (“Limited License”), and by way of example only, no commercial storage, use, reproduction or transmission of any Site Content is permitted under any circumstances. The Websites and the Services may not be used in connection for any commercial purposes except as specifically approved in writing and in advance by an authorized representative of HEN India. Unauthorized framing of or linking to any of our Websites is prohibited. Commercial advertisements and other commercial content, affiliate links, and other forms of solicitation may be removed by HEN India from the Websites and the Services without notice and may result in termination of registration and subscription and denial of access to and use of the Websites and the Services.
  20. Reservation of Rights. HEN India Content and Third-Party Content are protected by copyright, trademark, patent, trade secret and other laws. HEN India and its third-party licensors owns and retains their respective rights, title and interest in and to their respective content subject only to the limited licensed granted to Registered Users as set forth above.
  21. Other Sites. The Websites may contain third-party advertising and/or links to other sites owned by third parties (i.e. advertisers, affiliate partners, strategic partners, or others). However, the inclusion of a link in any of our Websites does not imply HEN India’s investigation, evaluation and/or endorsement of such third party website. We are not responsible for examining or evaluating, and we do not warrant the products or offerings of, any of these businesses, entities or individuals, or the accuracy of the content of their advertising or websites. HEN India does not assume any responsibility or liability for the actions, products, services, and/or content of any such websites. Before you purchase goods or services from a third party and/or use any third-party website, you should review the applicable terms of use and privacy policies for such websites. If you decide to access any such linked websites, you do so at your own risk.
  22. International Use. Due to the global nature of the Internet, you acknowledge and agree that you are obliged to comply with all applicable laws, rules and regulations regarding the access to and use of the Websites and the Services. By way of example only, you acknowledge and agree that you are obliged to comply with all applicable laws regarding the transmission of technical data exported from India or the country in which you reside, and that restrictions on access to and/or use of some Site Content may apply to users based on their place of domicile, residence and/or use.
  23. Registered User Disputes. You are solely responsible for your interactions with other Registered Users. HEN India reserves the right, but has no obligation, to monitor disputes between you and other Registered Users.
  24. Term and Termination. This Agreement, as it may be modified from time to time, shall remain in full force and effect for so long as it is posted on any of the Websites or until terminated by HEN India or by you.
    You may terminate your status as a Registered User and cancel your account at any time and for any reason, by notifying us by email at [email protected] , but any such termination and cancellation will be effective only after HEN India has processed the request. If you cancel your account prior to the expiration of your pre-paid subscription period, you will forfeit the Fees paid for any unused portion of your subscription, which are non-refundable. However, you will be able to continue viewing premium content until the expiration of your current pre-paid subscription period. You also acknowledge and agree that the cancellation of your account is your sole right and remedy with respect to any dispute with HEN India. HEN India reserves the right to suspend or terminate your status as a Registered User, cancel your account, and disable your access to the Websites and Services at any time, with or without notice to you, with or without cause, and without liability to you. HEN India shall have no liability to you or any third party because of such suspension or termination or related action for any reason except as follows: (a) If HEN India elects do so with cause, then no refund of any unused portion of a pre-paid subscription is owing, and (b) if HEN India elects to do so without cause, then HEN India will refund any unused portion of a pre-paid subscription.
    The following sections shall survive any termination of this Agreement, your account, and/or your use of the Service: Section 9 (“Preservation and Disclosure of Account Information and User Content”), Section 12 (“Content”), Section 13 (“Ownership of Content”), Section 14 (“License to Your Content”), Section 16 (“Responsibility for Your User Content”), Section 17 (“Rejection and/or Removal of User Content”), Section 20 (“Reservation of Rights”), Section 21 (“Other Sites”), Section 22 (“International Use”), Section 24 (“Registered User Disputes”), Section 24 (“Disclaimer of Warranties”), Section 26 (“Waiver of Claims”), Section 27 (“Limitation of Liability”), Section 28 (“Severability”), Section 29 (“Indemnity”), and Sections 33 through 38.
    Upon suspension or termination, HEN India shall have no obligation to save any User Content that you may have posted or otherwise provided, and we reserve the right to permanently delete and destroy any of your personal information and/or User Content.
  25. Disclaimer of Warranties. You acknowledge and agree that the Websites and the Services are offered without warranties of any kind whatsoever by HEN India and/or the providers of Site Content. The disclaimer of warranties includes, but is not limited to, the following.
    (a) Your use of the Websites and the Services is at your sole risk. The Websites and the Services are provided on an “as is” and “as available” basis. HEN India and its parent, subsidiaries, affiliates, successors and assigns, and their respective shareholders, officers, directors, employees, agents, partners, licensors, vendors and contractors (collectively, the “HEN India -Related Parties”) expressly disclaim all warranties of any kind, whether express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose and non-infringement, with respect to the service, the websites, and any third party websites with which they are linked.
    (b) The HEN India -Related Parties are not responsible or liable for any loss, damage, injury or health problems that may result from your use of the Site Content and/or other aspects of the Websites and/or the Services, including but not limited to training programs, recipes, products, services, events and/or information that you may learn about on the Websites and/or the Services, and/or any action or inaction on your part as a result of information you have obtained from the Websites and/or the Services. By way of example only, if you engage in any exercise or diet program that you receive or learn about through the Websites and/or the Services, and/or if you use any product or service that you receive or learn about through the Websites and/or the Services, you agree that you do so voluntarily, after consulting an appropriate health professional of your choice, and at your own risk, and you agree to release and discharge the HEN India -Related Parties from any and all claims or causes of action, known or unknown, arising out of the foregoing.
    (c) The HEN India -Related Parties make no warranty that the Websites or the Services, the Site Content, and/or the information, products and services available through the Websites or the Service will meet your expectations or requirements, or that you will achieve any particular results from the use of any of the foregoing, or that the Websites or the Services will be uninterrupted, timely, secure, error-free, or free of any harmless components (including viruses, malware, spyware, or comparable components.
    (d) You expressly assume the risk, by way of example, of deletion, non-delivery or failure to store postings of User Content, communications, personalized settings, or data, and you acknowledge that the HEN India -Related Parties make no warranties regarding the foregoing.
    (e) Any material downloaded or otherwise obtained through the use of our Websites or the Services is accessed at your own discretion and risk, and you will be solely responsible for any loss or damage to your computer system or loss of data that results from the download of any such material.
  26. Waiver of Claims. You hereby waive, release and discharge HEN India from and against any claims that you may be entitled to make by reason of any use of your User Content authorized under this Agreement and/or by reason of your participation in any of the communications and social networking features of the Services, including but not limited to, and by way of example only, any claims based on copyright infringement, trademark infringement, rights of privacy or publicity, defamation and otherwise.
  27. Limitation of Liability. To the fullest extent permitted by applicable laws, HEN India will in no event be liable to you or any third party for any indirect, consequential, exemplary, incidental, special or punitive damages, including lost profit damages arising from or in connection with any use of the Websites and/or the Services, and/or any website with which they are linked, and/or any content, information, products or services accessible through the Websites and/or the Services, even if any of the HEN India have been advised of the possibility of such losses or damages. Notwithstanding anything to the contrary contained herein, the aggregate liability of the HEN India to you for any cause whatsoever and regardless of the form of the action, will at all times be limited to the amount paid, if any, by you to HEN India for the Services.
  28. Severability. Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, in certain jurisdictions, some of the above limitations of liability may not apply to you. In any such case, and/or if any terms or conditions of this Agreement are held to be invalid for any reason whatsoever, this Agreement shall remain in full force and effect on its remaining terms and conditions of this Agreement unless and until terminated by HEN India. Furthermore, if any term or condition of this Agreement is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the intentions of the parties as reflected in the invalidated provision
  29. Indemnity. You agree to indemnify, defend, and hold harmless HEN India from any and all third party claims, losses, liability, damages, and/or costs (including reasonable attorney fees and costs) arising from your breach of the terms of this Agreement, or your infringement, or infringement by any other user of your account, of any intellectual property or other right of any person or entity. HEN India will use its reasonable best efforts to notify you promptly of any such claim, loss, liability, or demand, and will provide you with reasonable assistance, at your expense, in defending any such claim, loss, liability, damage, or cost.
  30. Additional Terms. We may also require you to follow additional rules, guidelines or other conditions (“Additional Terms”) in order to participate in certain promotions or activities available through our Websites, to obtain certain premium Site Content through our Websites, and/or for other reasons. In addition, certain Additional Terms will govern your subscription to the Services and any purchases you make through the online store. These Additional Terms will be posted on the relevant portions of our Websites or on the portions of our Websites that describe the specific promotions, Content, or activities. These Additional Terms are incorporated by reference in this Agreement, and you agree to comply with them when you participate in those promotions, purchase items from our online stores, or otherwise engage in activities governed by such Additional Terms.
  31. Modification and Discontinuation. We reserve the right at any time to modify, edit, delete, suspend or discontinue, temporarily or permanently the Websites and/or the Services, or any portion thereof, with or without notice. You agree that we will not be liable to you or to any third party for any such modification, editing, deletion, suspension or discontinuance of the Websites and/or the Services.
  32. Entire Agreement. This Agreement, together with any other terms and conditions referenced herein (including without limitation the Privacy Policy and Additional Terms), constitutes the entire agreement between you and HEN India and governs your use of the Websites and Service, superseding any prior agreements between you and HEN India with respect to the Websites and/or the Services.
  33. Choice of Law and Forum. This Agreement and the relationship between you and HEN India shall be governed by the laws of Karnataka, India without regard to its conflict of law provisions. You and HEN India agree to submit to the personal and exclusive jurisdiction of the courts located within the country
  34. No Waiver. The failure of HEN India to exercise or enforce any right and/or remedy under this Agreement shall not constitute a waiver of such right and/or remedy.
  35. Statute of Limitations. You acknowledge and agree that regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to use of the Websites, the Services or this Agreement must be filed within one (1) year after such claim or cause of action arose or be forever barred.
  36. Relationship of the Parties. You and HEN India acknowledge and agree that they are independently contracting parties dealing at arm’s length with each other in connection with the licensing of intellectual property rights and the provision of services. No partnership, joint venture, joint authorship, employment, fiduciary, agency or other relationship is created between them.
  37. Binding on Successors. This Agreement shall be binding on and inure to the benefit of the heirs, executors, administrators, licensees, successors and/or assigns of the parties, as applicable. For avoidance of doubt, you acknowledge and agree that HEN India is fully authorized to assign, sublicense and/or otherwise convey and transfer this Agreement and/or any of its rights under this Agreement at any time, in its sole and absolute discretion, and without compensation of any kind to you.

Notices and Questions. If you have any questions regarding this Agreement, please contact us by email at [email protected] . Except as otherwise specified elsewhere in this Agreement, notices to HEN India may be given at the foregoing email and notices to you may be given at the address provided to us at the time of registration and/or the purchase of goods and services from HEN India.

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Success Coach

Savitha Nanjappa

Savitha has not only launched and sky rocketed her own coaching platform, but has also worked with 3000+ individuals and mentored over 100+ businesses to quantum leap into the coveted 7-8 figure circle. She also holds an MBA and is armed with over 17 years of Corporate Work Experience, having worked with Brands like Airtel, Tata Docomo, Novo Nordisk, ICICI Prudential and Telenor in Marketing, Sales & Customer Service. Savitha has received prestigious awards such as the “Young Achievers Award '' and most recently the "Young leaders creating a better world for all award" at the Women Economic Forum 2020 event in Egypt. She has also hosted Corporate workshops, been featured as an expert on podcasts and is a keynote speaker.

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women business leaders

MSME Loan Expert

Ramesh Dharmaji

Mr.Ramesh served as Director on Boards of MSMEs/ infrastructure companies, Microfinance Institutions, State Financial Corporations, Venture Capital Companies, Technical Consultancy organisations Micro finance self-regulating organisations. • Superannuated from SIDBI as Chief General Manager in February 2019, but was adviser at SIDBI till May 2020. Currently, he is

  • Strategy Adviser to Tamil Nadu Industrial Investment Corporation, a state level government owned finance institution.
  • Advisor to Indian Bank for start-up financing initiatives
  • Director on Karnataka State Financial Corporation, a state level development institution,
  • Adviser to Global Alliance for Mass Entrepreneurship (GAME)
  • Independent expert at Global Innovation and Technology Alliance (GITA) and Technology Development Board GOIBesides his active engagement with the industry, he indulges in writing books with international recognitions and he loves telling business stories.

Naveen Lakkur is the Founder and Chief Innovation Coach of Institute of Inspiring Innovation.

Ramesh Dharmaji HEN India

Serial Entrepreneur turned Innovation Coach

Naveen Lakkur

Naveen loves to inspire enterprises and entrepreneurs to innovate and guide them to grow in the right direction. In his professional career spanning 25+ years in the industry worldwide, he has co-founded several innovative companies. He has also been a catalyst for 250+ ideas to have become commercial realities.

He is passionate about sharing his practical knowledge of building companies and nurturing ideas. Besides his active engagement with the industry, he indulges in writing books with international recognitions and he loves telling business stories. Naveen Lakkur is the Founder and Chief Innovation Coach of Institute of Inspiring Innovation.

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Influencer & Entrepreneur

Archana Doshi

Archana is passionate about returning back to the basics and "I strongly believe health resides on the dinner table". Her website - www.archanskitchen.com empowers people to cook easily using easy cooking techniques using local and fresh ingredients. In addition the website is enhanced with advanced features like everyday dinner recipe ideas, lunch box ideas, weekly meal plans, diabetic recipes, festival recipes, healthy snacks and much more. What started out in her kitchen over decades ago, Archana’s Kitchen today is India’s leading food and recipe website reaching over 10 million happy users imparting healthy cooking and eating habits. Archana’s Kitchen also launched a range of their own brand of food products. The cake mixes are the first line of products personally crafted by Archana from whole grains like ragi, jowar, barley & whole wheat flour that are packed with proteins, minerals and fibre and yet have all the richness and flavor of a traditional cake. You can shop them at shop.archanaskitchen.com and other online marketplaces like amazon, bigbasket and more to come.

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Archana Doshi Business Leaders & HEN Mentor

Life Coach & Entrepreneur​

Spoorthi Vishwas

Spoorthi Vishwas is an assiduous entrepreneur, social media influencer, blogger, proud mother, and acclaimed South Indian actress, the resolute and determined Spoorthi Vishwas believes. Founder Director of KWAA- Karnataka Woman Achievers Award; IWAA - Indian Women Achievers Award - her coveted brain child that set a new bench mark in women accomplishments and recognition. Spoorthi is also the Founder SHE India Community.

Funding Expert

Aditi Balbir​

Founder of V Resorts – a VC funded management company for boutique stays in India. Scaled to 150+ properties and exited to a strategic player. Top 20 influential women entrepreneurs in India & Winner BW 40 under 40, CNBC Young Women Leader, MPW Fortune Asia, DWEN, Women Economic Forum, UNWTO Community Impact. Written for Economic Times, YourStory, Times of India, World Economic Forum. Travel Blogger & Instagram influencer. MBA, ISB Hyderabad & Duke University.

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Business Leaders Aditi Balbir HEN India

Finance and Accounts Expert

Vijay Ladha

A first gen entrepreneur, chartered accountant, believer of business plan and that numbers help in taking business decisions, pro bono mentor with many entrepreneurship promotion organizations, visiting faculty with Symbiosis University, Bangalore and St. Johns, Medical College, Bangalore, promoter of entrepreneurship if planned with information.

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business leaders