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october, 2021

fri29oct5:00 pm6:30 pmAMA - Influencer MarketingAMA - Influencer Marketing with Anju Jayaram

Event Details

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following.

What will the session cover –

  1. We will go through three brand campaigns which were designed with influencer marketing at the core.
  2. We will also discuss on how to generate User Generated Content and measure the impact.

Key Takeaways –

  1. Design successful influencer campaigns
  2. Understand the current market
  3. Measure the impact of influencer campaigns

Session will be led by – Anju Jayaram

Anju, Co Founder at Women’s Web which is one of India’s first community based platform for women. Coming from strong brand management background and have been at the helm of brand building, strategy, product launches and events. She is passionate about history, women’s issues, marketing and dance too. She has been a speaker at various conferences and events for IPPO, Twitter India, and various others and has won Top 40 Under 40 award , Best Media Brand Social Samosa and Ladli Awards.

Signup for the session on



(Friday) 5:00 pm - 6:30 pm