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september, 2021

sat18sep11:00 am12:30 pmUsing Customer Persona in Sales & MarketingCreate and apply customer personas for your business

Event Details

Consumer Personas help identify and prioritize changes to your offering based on what your customers need the most. Marketing can use buyer personas to build effective strategies. In this session we will cover –

  1. Understand why a business needs to create and maintain customer personas.
  2. Think beyond the traditional ‘buyer persona’.
  3. Applying Customer Persona in marketing plans.

The session will be led by Neetu Bansal

Ms. Bansal is a serial entrepreneur, a speaker, an author and an international business coach. She works with small and medium business owners, helping them create and navigate their SMarketing (sales and marketing) strategies. She uses a step by step roadmap for implementing strategies that will have the highest impact on business revenues and profits.

With 25+ years as a business owner and a corporate marketing professional, she offers Online DIY courses, Group Coaching and One-to-One Coaching to suit the different learning styles of business owners. She is also the VP Marketing for an international IT Management Consulting organization helping them reach global markets.

She advocates “Customer Perspective” passionately across every function of marketing and sales. She is currently coaching businesses across India, Middle East and United States in their sales and marketing journeys. You can download a copy of her e-book- 8 STRATEGIES TO INCREASE THE SME BUSINESS REVENUE! at- The book shares strategies and tactics that SME business owners (and start-ups) can use to increase their business revenues and profits.




(Saturday) 11:00 am - 12:30 pm