Journey from 0 to 150,000 userbase… with Archana Doshi

February 10, 2012 5:20 pm | Published by | Leave your thoughts

Feb 10, 2012, Ireboot (Indiranagar, Bangalore)  An exciting Friday evening with Archana on her rendezvous with Archana’s Kitchen

About Archana

Mother of two sweet boys, a home chef,  who runs Archana’s Kitchen a website of recipes from around the world. The website has over 1 million visitors and patrons worldwide increasing by the day. Archana was the inspiration for the Google Chrome TV commercial which was Google India’s first ever TV commercial. She was also featured as a Guest Chef at Zee Khana Khazana with Chef Gautam Mehrishi. She will author a series of books on food that will be released soon.

Agenda of the Session

A well planned and meticulously outlined Case Study on Social Media to help entrepreneurs commence their journey into the world of Social Media.  Involved in journey were 13 other Women Entrepreneurs.  The session started well on Indian Standard Time and Archana carried a calm and confident disposition of an assured entrepreneur.  Below are the highlights:

  • What is Social Media and why to use it?
  • How can you power through various platforms?
  • Social Media Strategies
  • Tracking traffic and analysis

Bulleted summary:

Social Media 

  • A medium to Discover, Listen, Engage and Communicate
  • You find – lots of Wisdom, Knowledge, Information and Data to analyze
  • Comprise over 1600 million f/b, over 300 million twitter and 800 million You Tube users
  • Think about the impact and reach of “Social Media Vs Traditional Marketing”

Power Yourself

  • Use platforms like You Tube, Twitter, f/b, Linkedn, Google+, Blogs , Flickr and many more
  • Depending on the need decide on what you want to start with
  • Create Awareness and Engagements through
    • Blogs
    • Comments
    • Cross Linking
    • Online Discussions
    • Newsletters and Subscriptions
    • Join forums on similar topics and express through comments
    • Exist and Grow using Cross links – it adds to your credibility
    • Engage people by listening to them, web events and newsletters
    • Know your user well, understand them and incorporate feedbacks
    • Mandatory to explore the platforms, play around, make mistakes, analyze and learn
    • Decide which platform to use, why and how?
    • Google Adwords – An advertising platform
    • SEO – Understand “Search Engine Optimization” and customize depending on ‘What people are searching w.r.t your area
    • Google Adsense – Earn money by displaying ads on your website
    • Joomla – An open source content management system. You can create your website without help from a website designer using Joomla

Social Media Strategies 

  • Build your community by listening to your customer
  • Encourage interaction
  • Be transparent
  • Build relationships and promote yourself

Tracking traffic and analysis

  • Google Analytics – Great tool to obtain rich insights in to your website traffic and market effectiveness
  • Google Trends – provides insights in to broad search patterns of your user base. This can help you to make those custom changes to your website depending on what your user is looking at
  • Google Alerts – helps to monitor content for interesting new content. You can customize for relevant results
  • There are various tools, use them for different purposes
  • It is important to establish a great feedback mechanism with your users
  • Let your passion drive you and not the number of clicks or users
  • Website must be evolving, not static web pages
  • Blog to interact , for people to feel good about you and Facebook a good engagement tool
  • Be patient, social media helps to evolve you gradually and then unprecedentedly
  • Important to express yourself, make mistakes, learn and evolve
  • Think, experiment to decide what works for you, there is no copy paste
  • Stick on when the going is tough
  • Use google tools to understand the most obvious questions
  • Important to collaborate on social media with your competitors and grow
  • My biggest understanding was to realize the potential and opportunity that I have in this space which is boundless, limitless and infinite
  • How can we use Website, Blogging, facebook, twitter and still be different on each one of them?
  • Crosslinks, please explain in detail?
  • So I have just created a page, how can SEO experts help me?
  • I have a store; I want to understand how can I exploit Social Media to create awareness?

My Learnings

  • There are various tools, use them for different purposes
  • It is important to establish a great feedback mechanism with your users
  • Let your passion drive you and not the number of clicks or users
  • Website must be evolving, not static web pages
  • Blog to interact , for people to feel good about you and Facebook a good engagement tool
  • Be patient, social media helps to evolve you gradually and then unprecedentedly
  • Important to express yourself, make mistakes, learn and evolve
  • Think, experiment to decide what works for you, there is no copy paste
  • Stick on when the going is tough
  • Use google tools to understand the most obvious questions
  • Important to collaborate on social media with your competitors and grow
  • My biggest understanding was to realize the potential and opportunity that I have in this space which is boundless, limitless and infinite

Queries

For everyone, who still has queries deep inside and are trying to figure out, they may at a later time connect with HEN on the subject. HEN would act as an interface to interact with Archana on your queries and will help to provide you with meaningful information. Overall, the session was worth the time spent. Thank You.

– Shalini Nahata

MEMBERS PRESENT

  1. Aparna Ponnappa
  2.  Namrata
  3. Monika Manchanda
  4. Kanika Jain Gupta
  5. Jane D’Souza Gopalakrishnan
  6. Aashita Chadha
  7. Babita Jaishankar
  8. Avantika Poddar Arya
  9. Shalini Nahata
  10. Nivedita Prasad
  11. Sonali Gandre
  12. Mahalakshmi Viswanathan
  13. Ruche M Mittal
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